Week4
本页目录
Messaging
- Interpretant, sign, object
- Sender & interpretant -> shared cultural framework
Helmut Wobst: when symbols are more beneficial than other communication (verbal)
- Virtual stranger from same culture
- Other cases do not apply (family, friends, strangers from other cultures)
Symbols evolve for
- Ownership (competition, personal, trade…)
- Social rank (egalitarian -> hierarchical, earned or inherited social status)
- Group affiliation (belong to some group)
Private symbol
- Personal viewing
- Sentimental reasons
- Memento, souvenir, heirloom
Body modifications to express messages
Art
- Abstract art
- Figurative art
Or - Parietal art
- Portable art
Or - Utilitarian
- Non-utilitarian
Ochre
- Meaning requires interpretation
- Not necessarily symbolic